Jamie Stelter, NY1's charismatic traffic anchor, has a unique ability to connect with New Yorkers through her candid and humorous takes on the city’s transit woes. Her Wednesday morning segments were a much-needed dose of sanity for viewers, offering a relatable and light-hearted look at the chaos that defines New York City life. Recognizing the opportunity to enhance her presence and engage viewers even more, I was tasked with creating a branded animated graphics package, complete with a logo, for her popular weekly feature.

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